LG Best Shop Starfield Unjeong is a newly opening store in the Seoul-Gyeonggi area in 2026. The company said it will operate as a hybrid location offering hands-on premium appliance experiences along with tailored consultations.
The opening event begins May 1. During the promotion, the store will offer special opening benefits on major appliances, gifts based on purchase conditions and additional membership points, among other deals.
Customers who buy multiple items together will be eligible for benefits worth up to 6.5 million won. Gifts will also be offered by purchase amount, a package aimed at customers planning large appliance purchases for moving, new-home occupancy or weddings. Benefit amounts and eligibility may vary depending on items purchased and event rules.
The store will also provide benefits tied to LG’s appliance subscription service. The company said the service can reduce upfront costs and includes free after-sales service and periodic care during the contract term, though some items, including repairs due to customer fault, may be excluded.
Separate group-buying benefits will be offered for residents moving into new apartment complexes near Unjeongjungang Station. The store plans to provide consultations on customized appliance packages and group-purchase terms for eligible customers.
Customers who book a consultation in advance will receive an additional “secret gift,” the company said. Advance bookings are intended to provide a more comfortable one-on-one consultation, including product comparisons and package proposals based on purchase plans.
An LG Best Shop official said, “Starfield Unjeong was designed as a space that goes beyond simple retail sales to offer customer experiences and lifestyle suggestions,” adding, “We will raise customer satisfaction through the benefits prepared to mark the new opening.”
The opening promotion is available by visiting the store during the event period, and details can be confirmed on site.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.