The company said Tuesday it will begin limited sales next month of an “Auror × Monami edition” through online and offline channels, adding Monami collaboration goods to Auror’s interior kit.
Hyundai Mobis said the partnership is part of a marketing push to position car care items as lifestyle products and broaden customer touchpoints.
Auror is Hyundai Mobis’ own vehicle care brand, featuring practical components and a modern design. The name, which the company said means “fragrance, promise and hope” in Spanish, reflects its aim to add a pleasant scent to vehicles while delivering reliable quality.
Hyundai Mobis said it chose Monami to lower barriers to entry for Auror by partnering with a familiar household brand and building broader appeal. The two companies share a simple black-and-white design sensibility and used the key message, “When you need a memo in your car,” to link vehicle care with everyday life.
The Auror interior kit includes a cleaner for interior use, a dedicated towel, and a limited-edition pen case and writing set reflecting Monami’s identity. The product will be sold through the official Hyundai Mobis online store. It will also be available during May at Monami’s Starfield Suwon store and its Seongsu store.
Hyundai Mobis has recently stepped up accessories marketing centered on its online B2C channels, expanding brand exposure and content promotion online and connecting that effort to offline distribution to diversify brand experiences.
“The auto accessories market is evolving beyond function toward a lifestyle focus that combines design and storytelling,” a Hyundai Mobis official said.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.