The rise is being read as more than a jump in registrations, reflecting that app-based ordering, payment and benefits are becoming established. As contactless ordering and mobile-first dining habits expand, company-run apps are increasingly used to strengthen customer engagement and manage repeat visits and loyalty.
Salady has continued updates since a September 2022 app overhaul that combined its membership and ordering functions. The app offers advance ordering for pickup at a chosen time, which the company said can reduce wait times and ease in-store congestion. With delivery added in August 2025, users can place both pickup and delivery orders on the same platform.
The company has also focused on convenience features, including simplified payments and a “one-click order” function that allows quick reorders based on recent purchases. Users can save favorite stores and preferred menu items, providing a more personalized experience that can increase time spent in the app and repeat purchases.
Its membership program has also expanded. Customers earn stamps for buying main menu items at stores nationwide and through the app, and a 3,000-won discount coupon is automatically issued after 12 stamps. New members receive a 2,000-won discount coupon, and additional benefits such as birthday coupons by membership tier and topping and beverage coupons are offered on an ongoing basis.
Promotions are also designed to drive app use. On the 22nd of each month, “Salady Day” offers first-come, first-served pickup and delivery coupons, and the company issues discount coupons when new menu items are launched.
Industry observers view the trend as part of the restaurant franchise sector’s digital shift, with brands using their own apps to build order data and offer more tailored benefits and services. Salady is positioning its app as a core platform, rather than only an ordering tool, to manage the customer experience in one place.
* This article has been translated by AI.
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