Italian gelato brand Palazo is moving into convenience-store distribution, aiming to make premium gelato easier to buy.
Haitai Confectionery said on the 29th it is launching P.FREDDO, a Palazo brand made exclusively for retail distribution channels. Sales begin at GS25 on the same day, with a buy-one-get-one-free promotion running through May. The company said this is the first case of gelato, rather than ice cream, being sold at a convenience store. Haitai Confectionery plans to expand placements to additional distribution channels within the year.
P.FREDDO reflects the premium identity of Palazo’s parent brand, “Palazzo del Freddo.” The company said it emphasizes originality based on the tradition and know-how of the FASSI family, a Rome gelato maker whose craft has been passed down for five generations since 1880.
Palazo previously relied on handmade production methods, making large-scale distribution difficult. Haitai Confectionery said upgraded facilities and accumulated manufacturing expertise now allow mass production while maintaining gelato’s distinctive texture, enabling sales beyond specialty shops and into everyday retail outlets such as convenience stores.
The initial lineup includes two flavors: “Fresh Chocolate” and “Fresh Yogurt Strawberry.” The company said both were among the top-selling menu items at its stores and are designed to appeal to a broad range of consumers. It said the products reduce air content to preserve gelato’s chewy texture and highlight the natural flavors of ingredients such as fresh chocolate and fresh yogurt.
A Palazo official said consumers can enjoy the original gelato’s chewy texture and flavor by leaving it at room temperature for about three minutes. The official added that the company will broaden distribution beyond GS25 and expand the product lineup to lead South Korea’s premium gelato market.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.