Sega, a Japanese game company, said it signed a memorandum of understanding on the 27th with Thailand’s top business group, Charoen Pokphand Group, to explore entertainment collaborations in Thailand and nearby markets. The companies aim to combine Sega’s long-developed intellectual property and content-creation capabilities with CP Group’s broad business ecosystem to offer new, locally rooted entertainment.
The review will proceed in stages. In the initial phase, the partners will examine business development using Sega IP such as “Sonic” and “Angry Birds,” and consider how to build a collaboration framework aimed at sustained growth. Later, they plan to pursue wider options, including joint IP development targeting the Association of Southeast Asian Nations, business expansion using merchandise licensing and distribution networks, and potential growth beyond Thailand.
Sega President Haruki Satomi said in a statement, “Through this collaboration, we will further accelerate the global rollout of Sega IP and create new entertainment experiences for the ASEAN region and the world.”
* This article has been translated by AI.
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