Chabaekdo, a tea beverage brand, is rolling out a collaboration promotion with TWS.
Chabaekdo said it will run the “Chabaekdo with TWS” promotion from April 30 to May 15 to mark the release of TWS’ fifth mini album, “NO TRAGEDY.” The campaign includes set menus pairing new collaboration drinks with a popular brand item, limited-edition giveaways and an SNS photo-verification event.
TWS released “NO TRAGEDY” on the 27th and began promotions with the title track “You, You” (“널 따라가”). Chabaekdo said it reflected the group’s bright, refreshing image and the new album’s concept across the drinks and the overall promotion.
The three new menu items are Grape Jasmine Milk Tea, Apple Peach Snow and Coconut Pop Smoothie. They are sold as sets with Chabaekdo’s signature Mango Pomelo Sago, made with mango, pomelo, sago and coconut milk.
“We carefully planned everything from taste and visuals to the concept to capture TWS’ bright, refreshing energy across the menu,” the company said, adding it aimed to deliver a clean, refreshing feel through a balance of fruity flavors and a light tea base.
Customers who buy the collaboration set will receive one postcard set featuring images of individual TWS members and two collaboration cup sleeves. The postcard set includes six cards and is available in limited quantities; the giveaway may end early if supplies run out.
An Instagram event will also be held during the promotion period. Customers who purchase the collaboration set, post a verification photo with required hashtags and submit a Google form will be entered in a drawing. Five winners will receive a TWS album signed by the members. The event will run in two rounds, from April 30 to May 6 and from May 7 to May 15, with winners notified by direct message.
A Chabaekdo official said the collaboration was planned to offer fans and customers a different brand experience to celebrate TWS’ new release, adding it will allow people to enjoy both the brand and the artist through the drinks, giveaways and event.
Chabaekdo sells fresh fruit drinks, milk tea and original tea, and has recently expanded its reach with younger consumers through promotions and collaborations.
* This article has been translated by AI.
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