Shinsegae Duty Free marks 10th anniversary with 50% off beauty brands for early May holidays

With early May holidays in South Korea, China and Japan overlapping, Shinsegae Duty Free is rolling out a large-scale beauty promotion aimed at capturing rising shopping demand from domestic and overseas travelers.

Shinsegae Duty Free said on the 30th it will offer 50% discounts on beauty brands from May 1 to 10 through its online mall and its Myeongdong store to mark its 10th anniversary.
 
Participating brands include Yunjac, VDL, Amuse, Swiss Perfection, Dewy Some and The A Effect.
 
Yunjac sales at Shinsegae Duty Free rose 123% year over year among Chinese customers and 83% among Japanese customers, while April sales jumped 150% from the previous month.
 
At the Myeongdong store, customers who spend $300 or more will also receive a “lucky package” made up of beauty-brand products.
 
A Shinsegae Duty Free official said the promotion was designed to introduce “brands guaranteed by Shinsegae” to customers worldwide and encourage repeat purchases through product use.
 
Retailers are stepping up efforts to attract foreign visitors as Japan’s Golden Week (April 29 to May 6) and the Labor Day holidays in China and Taiwan (May 1 to 5) begin at the same time.
 
The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization forecast 80,000 to 90,000 Japanese tourists and 100,000 to 110,000 Chinese tourists will visit South Korea during the holiday period.
 
In the first quarter, arrivals from Japan and China totaled 940,000 and 1.45 million, respectively, the highest levels on record.
 
In South Korea, a stretch of holidays is also expected to lift demand for spring outings and shopping, starting with Labor Day on May 1, newly designated as a statutory holiday this year, through Children’s Day on May 5.