Rubicon is positioned as the top tier of Jeep’s off-road lineup and a benchmark for rough-terrain capability worldwide. In South Korea, Rubicon trims accounted for a growing share of Wrangler and Gladiator sales over the past three years, rising from 61% in 2023 to 72.4% in 2024 and more than 73.4% last year, reaching 78.7% as of March this year.
The Rubicon name comes from the notorious Rubicon Trail in California’s Sierra Nevada. When the Jeep Wrangler Rubicon debuted in 2003, it drew attention for offering off-road readiness without requiring separate modifications. Key features included Tru-Lok electronic front and rear axle-locking differentials and a Rock-Trac part-time transfer case with a 4:1 ratio, Jeep said.
Jeep said the Gladiator Rubicon extended Rubicon DNA into the pickup segment. It is the only pickup to earn Trail Rated certification, the company said, demonstrating stable performance across varied off-road conditions. With towing capacity of up to 2,721 kilograms, it has broadened options for outdoor use and helped define what Jeep describes as an off-road lifestyle beyond basic transportation.
* This article has been translated by AI.
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