Samsung Electronics has abruptly replaced the head of its TV business.
Samsung said May 4 that Lee Won-jin, president and head of global marketing for the Device eXperience (DX) division, was appointed head of the DX division’s Visual Display (VD) Business and will also lead the Service Business Team.
Yong Seok-woo, who had led the Visual Display Business, will move to a role as an adviser to the head of the DX division.
Samsung described Lee as an expert in content, services and marketing, crediting him with helping build key foundations for Samsung’s TV and mobile services businesses and strengthening global competitiveness.
“Based on the business experience and market understanding he has built up, we expect Lee to work to strengthen the competitiveness of the TV business,” Samsung said.
Lee is also expected to help lead a turnaround in TV business performance and identify new future growth engines.
As adviser to the DX division head, Yong will provide guidance on future technologies across the home appliance business. Samsung said he is expected to play a role in key technology areas such as AI and robotics, drawing on his research and development expertise and business experience.
* This article has been translated by AI.
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