Samsung Electronics has abruptly replaced the head of its TV business, the Visual Display (VD) Business.
Samsung said May 4 that Lee Won-jin, president and head of global marketing for the Device eXperience (DX) division, was appointed head of the DX division’s Visual Display Business and will also lead the Service Business Team.
Yong Seok-woo, president who had led the Visual Display Business, will move to a role as an adviser to the head of the DX division.
Lee is regarded as an expert in content, services and marketing. Samsung said he helped build key foundations for its TV and mobile services businesses and strengthened global competitiveness.
“Based on the business experience and market understanding he has built up, we expect Lee to work to strengthen the competitiveness of the TV business,” Samsung said.
Lee is expected to lead a turnaround in TV performance and help identify future growth engines.
As adviser to the DX division head, Yong will provide guidance on future technologies across Samsung’s home appliance business. Samsung said he is expected to play a role in key technology areas such as AI and robotics, drawing on his research and development expertise and business experience.
* This article has been translated by AI.
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