Hyundai Department Store’s Mokdong branch has overhauled its living floor, targeting strong local demand for premium home goods. It is the store’s largest renovation since it opened in 2002.
Hyundai Department Store said Tuesday it has reopened the living floor on the B1 level after a full renovation of about 500 pyeong (1,652 square meters), redesigning it as a curated space tailored to customers’ lifestyles.
The most prominent addition is a sleep-focused experience zone called the “sleep fitting room.” Customers can lie down in a cozy, private room with dimmed lighting to try high-end mattresses from brands including Simmons and Tempur.
The merchandise mix was also adjusted for shoppers seeking both premium products and practicality. The store strengthened its lineup of Nordic-style living brands, a trend that has taken hold in the interior market, adding brands including Fritz Hansen, &Tradition, Stay H, BD and Radof.
The branch will also run pop-up stores aimed at consumers in their 30s and 40s, a key customer group. Participants include sink specialist Baekjo Sink, custom chair brand Size of, and lifestyle furniture brand Ceres Home, the company said.
A Hyundai Department Store official said the company will continue to build “distinctive content and a premium shopping experience” to position the Mokdong branch as a leading living destination in western Seoul.
Department stores have been accelerating renovations at major locations as they seek to offer experiences that differ from online shopping.
Shinsegae Department Store’s Hanam branch recently renovated 10 young fashion brands and 18 children’s brands on the first floor, opening new stores including young fashion labels Rave and Duelring and children’s brand Apricot Studio, the first in the Hanam area. The branch reduced the number of brands while expanding individual store size and walkways by about 1.5 times to create a more comfortable shopping environment.
Lotte Department Store’s Incheon branch completed a reorganization of its first-floor luxury section, reopening it on the first of this month with hands-on content.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.