The authority, known as IPA, said on May 5 it is recruiting companies for its support program tied to the 2026 Beauty & Healthcare Show expo.
Demand for K-beauty products has been rising. The Ministry of Food and Drug Safety said Korea’s cosmetics exports totaled $3.1 billion in the first quarter of this year.
IPA said it will select 20 small and midsize companies and cover 50% of their booth costs, while setting up a joint IPA exhibition hall. The program is designed to promote products from smaller firms that have struggled to enter overseas markets and to support market development through activities such as one-on-one export consultations with foreign buyers.
Companies seeking to participate can apply through the Win-Win Nuri website from May 6 to 19. Final selections will be announced after a document review.
Now in its 11th year, the Beauty & Healthcare Show is Incheon’s flagship beauty and health exhibition. It will be held July 23-25 at Songdo Convensia in Incheon. IPA said it has supported small and midsize K-beauty companies’ participation in the show for four years to strengthen their global competitiveness.
Shin Jae-wan, head of IPA’s ESG Management Office, said the project is a signature shared-growth program aimed at boosting exports by small and midsize companies and revitalizing the local economy. He said IPA will continue to support their entry into global markets based around Incheon Port.
* This article has been translated by AI.
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