Innocean said May 6 it has opened a local office in Bengaluru — often called India’s Silicon Valley — and will expand its role into a tech-based business solutions hub that combines data, AI and content.
Bengaluru is one of India’s key growth centers, home to tech companies, startups and global capability centers. Innocean India said it will build a hybrid business model at the new office by pairing data- and AI-driven performance and predictive analytics with content and platform planning. It also plans to strengthen its role as an offshoring service hub for the company’s global network.
India is drawing attention as a new growth market for global advertising. With a population of more than 1.42 billion this year, it is one of the world’s largest consumer markets. Advertising-spend forecasts for major global markets show India’s ad market reached $13.8 billion (about 20.3895 trillion won) last year and is expected to grow 8% this year and 9.7% next year.
By contrast, South Korea’s ad market has been contracting. According to the 2024 survey on the domestic broadcasting industry released last year by the Korea Communications Commission, broadcast advertising revenue totaled 2.3073 trillion won, down 183.2 billion won (7.4%) from a year earlier.
Innocean India said it plans to expand client touchpoints and strengthen marketing execution, focusing on high-growth industries. Innocean established its India unit in 2005, its first overseas subsidiary, to secure opportunities including Bollywood. As of last year, non-affiliate clients accounted for a share in the 30% range, and the company said it has built a growth structure based on competitiveness in external markets.
Chief Executive Officer Kim Jeong-a said the launch of the Bengaluru base is “not simply a regional expansion, but an important turning point for Innocean as it evolves beyond an agency into new business areas.”
* This article has been translated by AI.
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