LG Electronics has overhauled a research space used to validate AI-based living environments, stepping up efforts to advance its AI home business.
The company said Tuesday it upgraded 'ThinQ Real,' located at LG Sciencepark in Seoul's Magok district.
The facility serves as a research hub to refine AI technology using data gathered in a real-life setting and to apply the results to products and services.
First built in 2022, the roughly 100-square-meter space has been redesigned to match a typical 30-pyeong home layout. LG said the focus has shifted from comparing different household types to recreating a more common housing form to closely analyze everyday living patterns.
The interior is arranged like an actual home, including an entryway, living room, kitchen and bedroom, with furnishings and installations set up to mirror real use. AI appliances, IoT devices and sensors are connected to collect and analyze living data in real time.
LG said it built an integrated control environment centered on its AI home hub, 'ThinQ On.' Using generative AI, the system is designed to converse with users in natural language, learn behavior and context, and automatically optimize the home environment.
Researchers will run a range of daily-life scenarios in the space, verify automation functions and reflect the findings in products and services. The accumulated data will be used to improve AI algorithms and develop new services, the company said.
One citizen said, "If the home responds like a single system rather than appliances working separately, convenience in daily life would increase a lot."
LG said the revamp also targets expanded business-to-business demand. It strengthened the site's showroom function so construction firms, telecom companies and interior design businesses can experience AI home solutions, and said feedback gathered during visits will be incorporated into research and development.
The company said the location inside LG Sciencepark, where major business divisions and research organizations are concentrated, is also intended to improve collaboration and speed the link between technology development and commercialization.
Industry observers said global home-appliance makers are rapidly shifting from product competition to platform competition based on living data, and viewed LG's investment as a signal of a mid- to long-term strategic pivot.
Jeong Gi-hyeon, vice president of LG Electronics' HS Platform Business Center, said, "We will quickly advance data-based AI home solutions to improve convenience in customers' daily lives."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.