Ace Bed has released a street-interview video series, 'Omniscient Sleep View,' on its YouTube channel in collaboration with science communicator Orbit, aiming to offer practical, science-based advice to South Korean office workers struggling with sleep deprivation.
The company said on the 6th that the content meets people on the street to hear their sleep concerns and suggest solutions. It focuses on office workers who feel a slump around 2 p.m. and on the everyday experiences of the MZ generation, capturing public reactions and on-the-spot conversations.
Orbit appears as “Director Gwe,” head of a sleep science lab in Ace Bed’s TV commercial universe, 'ACE in the Strange Land of Science.' In the video, he meets office workers at Yeouido Park to analyze why they feel drowsy after lunch and to share tips for better sleep. At the Gyeongui Line Forest Park in Yeonnam-dong, he offers tailored guidance to young adults whose sleep patterns vary with different lifestyles.
To keep the pace lively, the series includes a “Beat Director Gwe” game with passersby, a sleep-myth “this-or-that/OX” quiz, and a “five words, 30 seconds” segment designed to deliver key points quickly.
During location changes, the video also introduces Ace Bed’s mobile “Sleep Engineering Research Lab” vehicle, presenting a service that uses advanced measuring equipment to recommend a customized bed.
Ace Bed said its partnership with Orbit began in April 2024 on Orbit’s science YouTube channel, 'Unlikely Science.' The company later named him a brand model and released the August 2024 TV commercial 'The Sleep Formula Everyone Knows: Bed = Science,' followed by the March 2025 digital campaign ad 'The Law of Conservation of Good Sleep.'
According to OECD statistics, South Koreans sleep about 6 hours and 30 minutes a day on average, placing them near the bottom among OECD member countries. The OECD average is 8 hours and 22 minutes.
An Ace Bed official said the company planned the content to extend the sleep science it has explored with Orbit into everyday life and to share concerns many people can relate to. The official said the company hopes the mix of expertise and entertainment will help it connect more closely with customers.
* This article has been translated by AI.
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