Elizabeth Arden Launches Two Green Tea Strawberry Basil Products for Spring and Summer

Beauty brand Elizabeth Arden said Tuesday it is introducing two new products aimed at spring and summer: Green Tea Strawberry Basil Eau de Toilette and Green Tea Strawberry Basil Honey Drops Body Cream.

The eau de toilette opens with wild strawberry, adds basil, moves into a woody birch note and finishes with the brand’s signature green tea scent.

The fragrance was created by Rodrigo Flores-Roux, a senior perfumer and vice president at Givaudan. “To add a natural, lively feel to green tea’s freshness, I layered strawberry and basil with a herb garden accord,” he said.

The matching body cream features added cocoa butter. Elizabeth Arden said it uses a less-sticky formula with green tea and Honey Drops ingredients and applies Givaudan’s MoodScentz fragrance technology. The company said the cream provides moisturizing benefits for up to 24 hours.

Amber Garrison, president of Elizabeth Arden’s fragrance division, said offering the eau de toilette and body cream together is intended to help consumers experience the scent in a more layered way.

Elizabeth Arden traces its roots to 1910, when founder Elizabeth Arden opened the Red Door salon on Fifth Avenue in New York. The founder is also known for promoting sun protection, yoga and adequate hydration beginning in the 1920s.