The automaker said it released the 2027 “The New Mighty” and “The New Pavise,” along with the 2027 “Xcient” and “The New Xcient Hydrogen Fuel Cell Truck.” Hyundai said the design updates create a shared family look across the Xcient, Pavise and Mighty lineup, reinforcing a tougher brand identity.
Hyundai introduced the Mighty in 2015 and the Pavise in 2019, and is now rolling out the latest facelifted versions. The company said it significantly improved product competitiveness, citing a passenger-car-like driver’s seat and advanced driver-assistance systems. The launches come as the domestic freight-truck market has recently weakened.
According to the Ministry of Land, Infrastructure and Transport’s vehicle registration data, South Korea had 3,695,232 freight trucks last year, down 0.6% from 3,716,743 the year before. The decline appears to reflect a combination of a logistics slowdown and fewer drivers.
Under guidelines from the U.N. Intergovernmental Panel on Climate Change, hydrogen vehicles were assessed as delivering about a 13,000-metric-ton carbon reduction effect compared with diesel commercial trucks over a cumulative 20 million kilometers of driving, the company said.
Analysts also say competition in the commercial-vehicle market is shifting toward low-emission models. As South Korea expands its Nationally Determined Contribution targets, domestic commercial-vehicle brands have been rolling out electric- and hydrogen-based freight trucks. Tata Daewoo Mobility has launched the midsize electric truck “Gixen,” and MAN Truck & Bus Korea has said it plans to introduce an electric truck in the country.
“Mighty, Pavise and Xcient, which support Korea’s logistics and construction sites, have evolved into tougher and smarter vehicles by actively reflecting customer feedback,” a Hyundai official said. “We will continue innovating as a reliable partner that helps customers succeed in their commercial-vehicle business.”
* This article has been translated by AI.
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