Tesla extends lead over BMW to top imported car market for third consecutive month

By Han Ji-yeon Posted : May 7, 2026, 15:17 Updated : May 7, 2026, 15:17
Courtesy of Tesla
SEOUL, May 7 (AJP) - American electric vehicle maker Tesla continued its dominance in South Korea's imported car market in April, selling more than 10,000 vehicles to retain the top spot for a third consecutive month after overtaking Germany's BMW for the first time in February.

According to the Korea Automobile Importers & Distributors Association (KAIDA), Tesla led with 13,190 registrations, followed by BMW with 6,658 and Mercedes-Benz with 4,796. China's BYD ranked fourth with 2,023 registrations, while Sweden's Volvo placed fifth with 1,105.

Lexus (1,079), Audi (918), Toyota (829), Mini (696) and Porsche (679) rounded out the top 10.

Among April's best-selling models were Tesla's Model Y Premium with 9,328 units, and the Model 3 Premium Long Range with 1,481 units.

The number of registered foreign passenger vehicles stood at 33,993 in April, up 58.1 percent from 21,495 a year earlier and 0.1 percent from 33,970 in March, bringing the cumulative total for the first four months of this year to 116,113, up 41.3 percent from 82,152 in the same period last year.

Electric vehicles accounted for more than half of the total with 18,319 units, followed by hybrids with 12,777, gasoline vehicles with 2,734 and diesel vehicles with 163.

Individuals purchased 22,089 units, compared with 11,904 bought by companies.

Among individual motorists, those in Gyeonggi Province led with 7,427 units, followed by Seoul with 4,075 and Incheon with 1,732. For corporate purchases, the country's second-largest city of Busan led with 3,798, followed by Incheon with 3,458 and South Gyeongsang Province, which includes several industrial cities, with 2,067.

"With some ups and downs among brands, sales remain steady due to strong sales of electric vehicles along with new releases by some automakers," said KAIDA's vice chairman Jeong Yun-young.

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