SK Telecom (SKT) announced its strategy to focus on acquiring high-value subscribers to recover market share. On May 7, Baek Byung-chan, head of SKT's Mobile Network Operations, stated during a first-quarter earnings conference call, "We will avoid the wasteful competition of simply increasing subscriber numbers and instead concentrate on securing high-LTV subscribers to balance profitability and market share."
He added that the company plans to enhance its sales channel competitiveness and implement new target segmentation to drive natural market share growth.
According to SKT, the company started the year with approximately 980,000 fewer subscribers compared to the previous year but recorded a net gain of 208,000 subscribers in the first quarter.
SKT also expressed its commitment to improving annual performance. Chief Financial Officer Park Jong-seok noted, "We are seeing a recovery in customer trust and a transition to net subscriber growth in the telecommunications sector," emphasizing the use of artificial intelligence (AI) to enhance efficiency and reduce costs in internal operations, including call centers. He stated that expanding the AI Data Center (AIDC) business would help elevate annual performance beyond previous levels.
In the first quarter, SKT reported consolidated revenue of 4.3923 trillion won and operating profit of 537.6 billion won, marking a 1.4% decrease in revenue and a 5.3% decline in operating profit compared to the same period last year.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.