Residents of Danyang County receive health check-ups through Coupang's On-Dongne Care program. [Photo=Coupang]
Coupang is accelerating its healthcare support initiative in rural areas with limited medical infrastructure. Ahead of the opening of its advanced logistics center in Jecheon next year, the company is deploying a team of medical professionals to Danyang, a region with a high elderly population, to provide tailored healthcare services.
On May 7, Coupang held its "On-Dongne Care" program at the Maepo Gymnasium in Danyang County, targeting residents in medical blind spots. This was the second mobile clinic event following its launch in Jangsu County, Jeollabuk-do, in April.
Danyang County has a population of about 26,000, with 37.6% aged 65 and older, making it a representative ultra-aged community. Given the local challenges in accessing advanced hospitals, Coupang partnered with the Korean Medical Volunteer Corps to send over 40 medical professionals, including specialists and nurses, to the site.
The event provided comprehensive services, including internal medicine, dentistry, and traditional Korean medicine, along with bone density and blood tests for around 500 participants, including seniors and students from Maepo Middle School. For those with mobility issues, home visits for medical care were also offered.
This event expanded its focus to include youth, introducing growth plate examinations and developmental assessments for children. Coupang and the medical team plan to provide essential medicine kits based on the results and will coordinate follow-up care for residents needing additional treatment at nearby hospitals.
This healthcare initiative aligns with the upcoming launch of Coupang's Jecheon logistics center, which is being developed with an investment of approximately 100 billion won. The project aims to strengthen community trust through localized social contributions beyond mere job creation.
A Coupang representative stated, "In honor of Parents' Day, we are pleased to support the health of local seniors and assist children's growth. We will continue to visit areas in need each month to provide tangible support to residents."
Looking ahead, Coupang plans to bring the On-Dongne Care project to the Gyeongbuk region in June, continuing its efforts to support local communities. The company intends to visit rural areas across Jeolla, Gyeongsang, Gangwon, and Chungcheong provinces at least once a month, focusing on villages where hospital access is challenging.
* This article has been translated by AI.
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