Tesla has become the top seller of passenger electric vehicles in South Korea, surpassing Kia for the first time last month.
According to the Korea Automobile Importers and Distributors Association (KAIDA), Tesla sold a total of 13,190 vehicles in South Korea last month, marking the highest monthly sales ever recorded for imported cars.
Tesla first claimed the top spot among imported brands in February with 7,868 units sold and has maintained its lead for three consecutive months. Previously, imported brands were known as the '10,000-unit club' based on annual sales, but analysts suggest Tesla is changing the market dynamics.
With this achievement, Tesla has outpaced Kia's electric vehicle sales, which totaled 11,673 units (excluding the PV5). This marks the first time Tesla has become the leading brand in the domestic passenger electric vehicle market.
Notably, Tesla's popularity in South Korea is driven by the younger generation, particularly those in their 20s. According to Kaizyu Data Research Institute, new car registrations among people in their 20s saw a 36.3% increase last month, the highest growth rate across all age groups.
Considering that the share of new car registrations among those in their 20s fell to its lowest level in a decade last year, this trend indicates that Tesla is leading a significant shift in demand among younger consumers.
* This article has been translated by AI.
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