Coupang Launches Year-Round Campaign for Government-Certified Green Products

Coupang has partnered with the Korea Environmental Industry and Technology Institute, under the Ministry of Climate, Energy, and Environment, to launch a year-round campaign featuring government-certified green products starting this month.

According to Coupang on May 10, the campaign focuses on products certified as green by the Korea Environmental Industry and Technology Institute. Green products are designed to reduce energy and resource consumption throughout their lifecycle, from production and distribution to use and disposal, while minimizing greenhouse gas emissions and pollutants.

Coupang has set up a dedicated section for the green products campaign within its 'Coupang Good Store.' All items included in the campaign will be available through its Rocket Delivery service. Featured products include eco-friendly dishwashing and household detergents, water-saving showerheads, energy-efficient food waste disposers, and resource-efficient toilet paper and hygiene products.

Since 2022, Coupang and the Korea Environmental Industry and Technology Institute have been collaborating to promote the sale of green products. Through this year-round campaign, Coupang aims to increase the visibility of government-certified eco-friendly products and contribute to the spread of sustainable consumption culture.

A Coupang representative stated, "This green products campaign is the result of public-private cooperation to help customers easily recognize and choose government-certified eco-friendly products. We will strive to make eco-friendly consumption a regular part of everyday life through Rocket Delivery."

Meanwhile, Coupang has been strengthening its eco-friendly policies, including expanding the delivery of reusable eco-bags to general orders last year.