On May 9, U.S. entertainment outlet Variety reported that Lipa's team filed the lawsuit in the U.S. District Court for the Central District of California, alleging copyright infringement, trademark infringement, and violation of publicity rights.
According to the lawsuit, Samsung began using Lipa's photo on TV packaging last year. After discovering this, Lipa's team requested that Samsung cease using the image, but the company allegedly refused.
The complaint states, "Lipa's face was used extensively in a large-scale marketing campaign for consumer products without her consent or prior consultation, and without granting her any voice or control over its use. Lipa did not permit this and would not have permitted it."
The lawsuit also cites social media posts from some consumers who expressed their intent to purchase the TV packaging featuring Lipa's photo. Lipa's team argues this demonstrates Samsung's commercial exploitation of her image and brand value.
Lipa, a British artist, debuted in 2015 with the single "New Love" and gained recognition with her first studio album, "Dua Lipa," which reached No. 3 on the UK Albums Chart in 2017. She has since won three Grammy Awards.
Variety reached out to Samsung for comment but did not receive an immediate response.
* This article has been translated by AI.
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