"It seems more important to not judge others based on their tastes than to refine your own preferences. Just because you've seen high-end or classic films doesn't mean you should show off," said Kim Min-kyung, an editor at Minumsa, during an interview before the 'B Mainstream Invitation' event on May 9. Joining her were rapper Heo Ki Shibaseki and drummer Kim Gan-ji, who added, "Watch a lot and enjoy a lot," and "When you like something, don’t worry about what others think."
The trio, known as 'Heo-Gan-Min,' are featured in Toss's YouTube channel 'Moneygraphy,' where they engage in candid discussions about their diverse tastes in film, literature, and gaming. Their open dialogue resonates with younger audiences, creating a liberating atmosphere that encourages honesty over judgment.
Toss's focus on content that is less directly related to financial services aligns with its strategy to enhance brand experience. This approach aims to increase user engagement and foster a sense of intimacy with the platform.
The offline talk show attracted over 1,500 participants, showcasing its popularity. Attendees expressed their enthusiasm in an open chat room, stating things like, "I will move my salary account to Toss," and "I signed up for Toss FacePay." Toss representatives noted that the scene of participants lining up from 2:30 PM for the 6 PM event was unusual for a financial company.
Baek Soon-do, the producer behind the 'B Mainstream Invitation,' remarked, "For the brand, offline events are the most effective way to leave a strong impression of Toss. We have not yet started concrete discussions about Season 2 or future directions, but we plan to continue presenting engaging projects and content."
* This article has been translated by AI.
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