The Small Business Market Promotion Agency was recognized with a Prime Minister's Award for Policy Communication at the 2025 Policy Communication Awards hosted by the Ministry of Culture, Sports and Tourism.
According to the agency on May 11, it has completely overhauled its policy communication system to successfully implement key national tasks, including enhancing public communication, promoting inclusive finance, and revitalizing small businesses and local markets.
The agency has focused on improving customer understanding through simplified language in its promotions and strengthened on-site communication. It has also established outreach policy briefings and regional cooperation systems to enhance accessibility to its policies.
Additionally, it has disseminated major initiatives such as special support for electricity bills, win-win paybacks, and improvements to policy funding through public-private partnerships and multi-channel promotions.
Furthermore, the agency has initiated a digital transformation in policy communication by establishing digital platforms like 'Small Business 24' and 'Small Business 365,' which integrate policy information and application procedures while providing data-driven, customized services.
The agency is also committed to enhancing transparency and the effectiveness of policy execution. In February, it held a workshop for over 110 regional heads, center directors, and mid-level managers to share execution strategies and current issues related to key projects such as traditional markets, small business support, policy research, and financial stability, thereby strengthening collaborative efforts across the organization.
Kim Tae-yeon, the agency's director, stated, "We will continue to strengthen communication at the grassroots level with small businesses and do our utmost to ensure that the public can feel the results of our policies."
* This article has been translated by AI.
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