CJ CheilJedang announced on May 11 that it participated in KCON JAPAN 2026, held from May 8 to 10 at Makuhari Messe in Chiba, Japan, showcasing an interactive booth featuring its global K-food brand, Bibigo.
The booth was themed around "Happy Bibigo Day" in collaboration with the K-pop group Zero Base One. It combined the group's signature blue color with the Bibigo brand image and featured a large cake installation that created a festive birthday party atmosphere, attracting the attention of attendees.
At the Bibigo food truck zone, visitors could enjoy a set menu featuring the popular Japanese products, dumplings and Micho. Long lines formed in front of the food truck, with approximately 20,000 products sold during the event.
CJ CheilJedang views Japan as a key strategic market for the global expansion of K-food and is intensifying its local efforts. In September of last year, the company invested about 100 billion won to complete a dumpling production facility in Kisarazu, Chiba. This marked the first time a domestic food company established a production facility in Japan.
The new product, "Bibigo Dumpling Gyoza," produced at the Chiba factory, generated approximately 700 million won in sales in its first month of March and quickly entered over 6,000 major retail channels in the region. As a result, Bibigo dumplings surpassed a 10% market share in Japan's dumpling market for the first time as of March this year.
Currently, CJ CheilJedang products, including Bibigo dumplings, are sold through about 40,000 retail channels and online platforms in Japan, including Aeon, Don Quijote, and Costco.
A CJ CheilJedang representative stated, "We felt a strong interest in Bibigo and K-food at this KCON event. We will continue to strengthen our position as a global representative K-food brand through various marketing activities."
* This article has been translated by AI.
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