According to regulatory filings released Monday, operating profit jumped to 24.2 billion won ($16.4 million) in the first quarter, a 1,277 percent skyrocketing surge from a year earlier and 1.9 times the company's full-year 2025 operating income. Revenue climbed 28.4 percent on-year to 745.7 billion won, while net income swung to a 20.3 billion won profit.
Kurly credited gains in its core fresh-food and beauty categories, alongside its midnight Saetbyeol delivery service launched in February and refined operations at its Gimpo, Pyeongtaek and Changwon logistics centers.
The fresh-food segment grew 27.8 percent on-year by transaction value, while beauty expanded 20.2 percent. Kurly N Mart, a grocery storefront the company operates within Naver Plus Store, saw March transactions multiply roughly ninefold from September last year.
"Steady efforts in merchandising, logistics and technology have differentiated the customer experience, and our diversification push for new growth engines is bearing fruit from the first quarter," said Kim Jong-hoon, chief financial officer at Kurly. "
Having demonstrated both growth and profitability, we plan to firm up and accelerate our IPO roadmap."
Kurly's breakout quarter coincides with a sharp reversal for archrival Coupang. The Nasdaq-listed market leader posted a $266 million net loss in the first quarter, swinging from a $107 million profit a year earlier, with adjusted EBITDA collapsing to $29 million from $382 million. Coupang attributed the slump to vouchers issued and network inefficiencies tied to a late-2025 customer-data breach that triggered elevated churn.
That fallout has reshuffled the competitive map. Naver Plus Store, the search giant's shopping platform, drew 8.39 million monthly active users in April, overtaking AliExpress to become the country's third-largest general shopping app, according to WiseApp Retail.
Naver delivered record first-quarter operating profit of 541.8 billion won as commission revenue absorbed so-called "Coupang defectors," while other players such as Gmarket and 11Street continued to shed users.
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