SEOUL, May 11 (AJP) -K-pop band NCT will open a large-scale pop-up event in Seoul starting Friday as part of the group’s 10th anniversary project, SM Entertainment said Monday.
The event, titled "NCT 10TH Anniversary [NCT 2026] pop up : Neo Ground," will run from May 15 to 23 at Pi Factory in Seoul’s Gwangjin District, a district well-known as a hipster area frequented by tourists from around the world.
Debuting in 2016, NCT has expanded into multiple sub-units including NCT 127, NCT Dream, WayV and NCT Wish, building one of K-pop’s largest multi-unit group brands with activities spanning global tours, album releases, and fan-focused content.
According to SM Entertainment, the pop-up space will be themed around a futuristic sports concept and feature exhibitions, interactive programs, photo zones, and exclusive merchandise tied to NCT’s 10th anniversary campaign.
Fans participating in on-site missions will also be eligible to receive commemorative items during the event. Both online pre-reservations and on-site registration will be available, while designated time slots from noon to 1:00 p.m. (0400 GMT) will be reserved for official fan club members of NCT’s various units.
The pop-up is part of NCT’s broader "NCT 10TH Anniversary [NCT 2026]" project, which has been launched under the slogan "Everything, All at Once, Neo."
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