LG Electronics Expands OLED Reach Beyond TVs to Racing Simulators

LG Electronics is expanding its organic light-emitting diode (OLED) monitor business beyond home TVs to include professional monitors for broadcasting, film, and racing simulators.

On May 11, LG Electronics announced it will supply OLED monitors for Hyundai Motor's 'Hyundai N Racing Simulator.' The professional model will feature a 65-inch LG OLED Pro 2nd Generation, while the racer model will use a 65-inch LG OLED TV (2025 model). Notably, the LG OLED Pro monitor has primarily been used in high-definition broadcasting and film production, marking its entry into the racing simulator market.

LG Electronics is intensifying its focus on the business-to-business (B2B) market, moving beyond business-to-consumer (B2C) transactions. Last year, the company launched the 'LG OLED Pro 2nd Generation' professional monitor, its first update in three years since the initial model was released in 2022. This 4K OLED panel can transmit high-quality, high-capacity content without compression.

The monitor features optimized calibration for consistent brightness and color representation, earning praise in broadcasting and film production. It also offers ongoing color calibration services to ensure creators' intended colors are accurately displayed. Its ease of installation and mobility are additional advantages.

LG Electronics is broadening its OLED offerings beyond its traditional strengths in mobile and TV markets to include high-value sectors such as gaming monitors and automotive displays. A notable example is the 'LG UltraGear Evo' gaming monitor, introduced earlier this year, which enhances AI capabilities. This monitor incorporates on-device AI technology, allowing users to enjoy all content at 5K clarity, addressing the demands of global gamers.

Meanwhile, LG Electronics has maintained its position as the global leader in the OLED TV market for 13 consecutive years. According to market research firm Omdia, LG Electronics captured nearly half of the global OLED TV market share in terms of shipments last year, with a 49.7% share. Competitors Samsung Electronics and Sony recorded shares of 30.7% and 8.7%, respectively.