Jollibee Appoints Former Samsung Executive Myung-Joo Song as CEO of Shabu All Day

A former Samsung Electronics executive has been appointed as the new CEO of Shabu All Day, a shabu-shabu brand. This marks the first executive appointment since the global restaurant company Jollibee Foods Group acquired All Day Fresh.
 
All Day Fresh announced on May 13 that it has appointed Myung-Joo Song, a former vice president at Samsung Electronics, as its new CEO.
 
Song joined Samsung Electronics as part of its first female graduate recruitment program and worked there for over 30 years, overseeing the brand strategies and global operations for premium appliance brands such as 'Bespoke' and 'Grande.' He has held various positions, including head of the Sales Innovation Group and Global PM Group, and has expertise in brand and marketing.
 
The decision to appoint someone with no prior experience in the restaurant industry reflects Jollibee Foods' strategic calculations. The company aims to develop Shabu All Day into a leading global brand representing K-food, prioritizing the new CEO's brand planning skills and global business experience.
 
Earlier, Jollibee Foods acquired 100% of All Day Fresh's shares for approximately 130 billion won through its Korean subsidiary, Jollibee-K, and a consortium with private equity firm Elevation Equity Partners Korea.
 
With the completion of this acquisition, All Day Fresh has fully separated from its former parent company, Myung-Ryun-Dang, and is now officially a subsidiary of Jollibee Foods Group.
 
Song stated, "I will integrate the food and beverage operational know-how accumulated by the parent company into Shabu All Day to provide greater value to consumers while creating a sustainable growth model that benefits franchise owners. I plan to strengthen management focused on the field, keeping in mind that customer trust is the essence of this business."
 
Shabu All Day has grown by offering unlimited shabu-shabu made with premium beef and fresh vegetables at affordable prices. Since opening its first location in July 2023, it has expanded to 172 stores nationwide in just three years.