Dongkuk Pharmaceutical announced on May 13 that its dermocosmetic brand, Centellian24, is strengthening its local distribution network by entering major online and offline channels in Thailand.
Centellian24 is expanding its presence through key health and beauty chains such as Watsons, the beauty retailer Beautrium, Central Department Store, and the beauty platform Konvi, as well as various online malls to enhance consumer engagement.
With this expansion, Centellian24 will showcase a range of skincare products, including the 'Madeca Line' based on Centella Asiatica extract (TECA), the 'Madeca Acniance Line', the 'Melacapture Line' for pigmentation care, and the 'PDRN Line'.
The brand's flagship product, 'Madeca Cream', has become a steady seller and symbolizes the brand's identity. Analysts suggest that the strategy of integrating the skin-soothing and regenerative image established through Dongkuk Pharmaceutical's wound treatment product, 'Madecassol', has enhanced consumer recognition.
A representative from Centellian24 stated, "Entering major distribution channels in Thailand has significantly broadened our engagement with local consumers. We aim to strengthen our brand presence based on the expansion of our global distribution network and product competitiveness."
* This article has been translated by AI.
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