Krafton has revealed the results of its parental support program after one year, reporting that the number of births among employees has nearly doubled, and employee satisfaction has increased. The creation of a family-friendly work environment has been linked to changes in perceptions about childbirth and improved employee morale.
On May 14, Krafton announced that from January to April, 46 babies were born to employees, a nearly twofold increase compared to the same period last year.
Since January 1 of last year, Krafton has provided up to 100 million won (approximately $85,000) per child to employees who give birth. This includes a birth incentive of 60 million won and annual childcare support of 5 million won until the child turns eight, totaling 40 million won.
As of April, Krafton has distributed birth incentives to about 150 employees. Last year, approximately 400 employees received childcare support.
The company has also focused on enhancing non-cash benefits. Initiatives include remote work for child care, extending parental leave to a maximum of two years, providing leave for prenatal checkups for spouses, and automating the hiring of substitute staff during parental leave, all aimed at creating a better work-life balance.
Krafton is currently conducting joint research with the Population Policy Research Center at Seoul National University to analyze the practical effects of its programs. The study indicates that cash incentives, such as birth bonuses, serve more to convey the company's sincerity in addressing low birth rates rather than being direct factors in the decision to have children. About 83.4% of survey participants felt the company's family-friendly message was genuine.
In contrast, non-cash support measures, such as remote work for child care and expanded parental leave, have been found to reduce psychological burdens related to childbirth and parenting while enhancing work engagement.
Choi Jae-geun, Krafton's General Executive Officer, stated, "This research confirms that when companies actively participate in solving social issues, they can create tangible changes. We will continue to foster an organizational culture that supports both work and family through our parental support programs."
Krafton plans to further enhance its parental support initiatives and actively engage in addressing the low birth rate issue while strengthening its commitment to corporate social responsibility.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.