The report, titled "2026 Q1 Online Export Trends for SMEs (Preliminary)," revealed that online exports from SMEs surpassed $300 million for the first time in the first quarter. SMEs accounted for 70.0% of total online exports, with the number of SMEs engaged in online exports increasing by 14.4% year-on-year to 2,735, marking the highest number recorded for the first quarter.
Cosmetics, which represent the largest share at 65.8%, saw a remarkable 74.2% increase compared to the previous year, totaling $200 million and achieving the highest quarterly performance ever. Analysts attribute this success to the growing popularity of K-beauty and the effects of the "K-beauty Support Measures" announced last year.
Export figures by country showed significant growth, with the United States at $90 million (+60.8%), China at $19 million (+90.8%), the United Kingdom at $18 million (+282.8%), Japan at $16 million (+25.3%), and the Netherlands at $15 million (+133.8%).
The strong performance of cosmetics, a key product for SMEs, is also reflected in offline sales. In a report released on April 29, the Ministry of SMEs and Startups noted that cosmetics exports reached $2.18 billion in the first quarter, setting a new record for quarterly performance.
Shim Jae-yoon, Director of Global Growth Policy at the Ministry of SMEs and Startups, stated, "The online market is a sector where SMEs have strengths, and the effects of policy support are leading to successful overseas expansion for domestic companies. We will actively support domestic businesses to expand into overseas markets and move beyond online sales to establish a local presence."
* This article has been translated by AI.
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