According to Seragem, the newly unveiled 'Seragem Champions Recovery Lounge' features a complete renovation of the existing space under the slogan, "A new level of relaxation completes victory." The lounge includes the latest healthcare products, such as the premium massage chairs from the 'Pauze M Collection' (M10, M8 Fit, M6) and spinal care medical devices from the 'Master V Collection' (V7, V5), all aimed at supporting athletes' recovery and performance enhancement through relaxation.
The Pauze M Collection chairs utilize patented direct heating technology to quickly deliver thermal stimulation, aiding muscle relaxation and recovery. They help alleviate tension in key areas such as the neck, shoulders, and back, providing an effective environment for fatigue recovery and condition management before and after training. The Pauze M10 is designed to focus on the neck, shoulders, and back simultaneously, while the Pauze M8 Fit offers customizable styling options with 12 different side cover choices to harmonize with the lounge's interior. The Pauze M6 features a built-in design that enhances space utilization by eliminating armrests and hiding the footrest.
The Master V Collection spinal care devices provide deep, targeted massages for the back, neck, and shoulders. These products have been recognized by the Ministry of Food and Drug Safety for their effectiveness in aiding the treatment of herniated discs, degenerative stenosis, and muscle pain relief, which can help alleviate physical strain during training and assist in recovery management. As a result, it is expected that national athletes will benefit from improved spinal care and muscle pain relief during their training.
Prior to establishing the 'Seragem Champions Recovery Lounge,' Seragem has collaborated with the Korean Sports Council to support the condition management of national athletes and promote the expansion of domestic sports. In August 2023, Seragem signed an agreement with the Korean Sports Council to donate 13 healthcare appliances to the Jincheon National Training Center, creating a relaxation space. They also plan to provide an experience zone for the national team training camp ahead of the 2024 Paris Olympics.
Meanwhile, thanks to its diversified business strategy, Seragem reported consolidated revenues of 549.8 billion won and an operating profit of 25.8 billion won last year. Revenue increased by 0.7% year-on-year, while operating profit surged by 1,091%. The net profit was 1.9 billion won, marking a return to profitability.
A Seragem representative stated, "We focused on restructuring the space into a relaxation-centered environment that directly impacts athletes' performance. We plan to continue supporting athletes in achieving their best condition on the world stage through our collaboration with the Korean Sports Council."
* This article has been translated by AI.
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