Samsung Electronics is accelerating its efforts to capture the premium TV market in Australia, a region known for its strong sports viewing culture and high console gaming usage. The company is focusing on a premium strategy that emphasizes AI-based picture quality technology and gaming features.
From May 14 to 15, Samsung hosted the '2026 Australia Tech Seminar' in Sydney, where it showcased new AI TV technologies and its next-generation display lineup.
The seminar is an annual event held since 2012, aimed at introducing Samsung's latest audio and visual technologies to global experts.
Key local tech media, industry representatives, and consumer outlets attended the event organized by Samsung's Australian branch.
During the seminar, Samsung introduced its 2026 screen products, including Micro RGB and OLED TVs, as well as Odyssey gaming monitors, highlighting key technologies.
The company presented advanced display technologies and AI-driven viewing experiences tailored to Australian content consumption trends and living environments, emphasizing its home entertainment strategy.
Notably, the new TV models feature enhanced AI capabilities designed to provide a more evolved viewing experience.
The new TVs include the 'Vision AI Companion,' which analyzes the viewer's environment and content to deliver an optimized experience.
Samsung also demonstrated the 'AI Football Mode,' which enhances the sports viewing experience by using AI to analyze soccer match scenes in real-time, delivering vivid colors and smooth motion while enhancing crowd sounds and commentary for greater immersion.
Additionally, Samsung showcased its advanced display technology with the 'Micro RGB' TV, which utilizes the 'Micro RGB AI Engine' to finely adjust colors and contrast, achieving improved color representation and optical control compared to traditional TVs, ensuring stable picture quality across various viewing environments.
The TV also features 'Micro RGB Color Booster Pro' and 'Micro RGB HDR Pro,' which provide clear and consistent colors regardless of brightness conditions.
The event also highlighted the picture quality performance of the 2026 Samsung OLED (S95H), which is the first Samsung OLED to incorporate burn-in prevention technology, minimizing image retention during extended viewing.
Samsung introduced several new gaming monitor products, including the 'Odyssey 3D,' which provides realistic 3D effects without glasses by analyzing user gaze in real-time using Eye Tracking and View Mapping technologies; the 'Odyssey G8 (G80HS),' the first gaming monitor to offer 6K ultra-high resolution and a 65Hz refresh rate; and the 'Odyssey OLED G8 (G80SH),' which supports fast response times and excellent black color representation with deep contrast ratios, delivering an unparalleled gaming environment.
Lee Hun, Vice President of Samsung Electronics' Visual Display Business, stated, "Samsung is innovating picture quality and overall user experience based on AI technology, actively expanding the 'AI TV era.' We will continue to evolve user-centered viewing environments through differentiated AI screen experiences."
* This article has been translated by AI.
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