SK Magic model Byun Woo-seok [Photo=SK Magic]
SK Magic announced on May 15 that its new water purifier campaign video, released in April, has surpassed a combined total of 12.8 million views on YouTube and Instagram within a month. The MEGA ICE segment garnered approximately 3.8 million views, while the Two Water segment reached around 9 million views.
This response aligns with current summer consumer trends. As highball and home café cultures become deeply ingrained this summer, 'large ice' has emerged as a new consumer keyword. What was once exclusive to whiskey bars and premium cafés is now being recognized as a key element of the home beverage experience.
SK Magic's new product, the MEGA ICE water purifier, directly targets this trend. It offers the largest ice size in the industry at 25 grams and features a post-freezing ice dispensing system that provides freshly made ice sequentially. The design allows consumers to enjoy café-quality beverages at home, including highballs, iced coffee, and carbonated drinks.
In addition to its ice-making capabilities, the product emphasizes hygiene. It can produce up to 5.7 kg of ice per day in mega mode and is equipped with a large ice room with a capacity of 1.1 kg. This design ensures a stable supply of ice during the peak summer season when cold beverage consumption surges.
Furthermore, an 'all stainless steel direct water line' is applied to all pathways, enhancing hygiene management throughout the water flow. The system includes a 'five-layer safety care' setup, featuring triple UV care for the ice room, UV care for the dispensing area and faucet, electrolyzed water care for the direct water line, and circulation care for the pathways.
Jang Kyung-hoon, a professor of future content research at Halla University, commented, "It is rare for an advertisement's copy to simultaneously convey product functionality, model image, and seasonal sensibility. The structure where consumers first perceive the copy sensibly and then connect it to the product will work very favorably for brand recognition this summer season."
Byun Woo-seok also shared his thoughts, stating, "I was impressed by the MEGA ICE when I saw it for the first time during filming; the ice really does not melt easily. I hope everyone enjoys a cool summer with the MEGA ICE water purifier."
* This article has been translated by AI.
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