A meeting of representative companies for the K-Export Star 500 held at Jung Saem Mool Beauty 101 in Seongsu-dong, Seoul, on May 12 [Photo=Jung Saem Mool Beauty]
Jung Saem Mool Beauty announced on May 15 that it has been selected for the "2026 K-Export Star 500" program organized by the Ministry of Trade, Industry and Energy.
According to Jung Saem Mool Beauty, the K-Export Star 500 meeting for representative companies was held on May 12 in Seongsu-dong, Seoul, with attendance from the Minister of Trade, Industry and Energy, the President of the Korea Trade-Investment Promotion Agency, and Vice President Yoo Jae-woong of Jung Saem Mool Beauty. They discussed global export strategies and shared on-site feedback from companies.
The K-Export Star 500 initiative aims to identify domestic small and medium-sized enterprises with export potential and support their overseas expansion. The meeting included representatives from consumer goods, advanced technology, and key industries, with Jung Saem Mool Beauty recognized as a leading company in the cosmetics sector.
With this selection, Jung Saem Mool Beauty plans to expand its exports, focusing on markets in the United States, China, Japan, Thailand, and Vietnam. This year, the company aims to accelerate its entry into the Chinese market through participation in the China Beauty Expo (CBE) and local influencer marketing.
The company is also pursuing expansion in the North American market. From May 28 to June 2, Jung Saem Mool Beauty will open a pop-up store in Union Square, New York, providing local consumers with opportunities to experience the brand.
A representative from Jung Saem Mool Beauty stated, "Being selected for the K-Export Star 500 is a recognition of our global growth potential and brand competitiveness. We will broaden our connections with overseas consumers and strengthen our brand influence in the global market."
Meanwhile, according to the Korea Health Industry Development Institute, cosmetic exports reached $3.13 billion in the first quarter of this year, marking a 21.5% increase compared to the same period last year, the highest quarterly figure recorded. Exports of skincare products amounted to $2.43 billion, up 26.5%, while exports to the United States reached $470 million, a 49.1% increase.
* This article has been translated by AI.
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