Woori Bank is establishing three specialized financial counseling centers in key locations in Seoul, including Namdaemun, Gangnam, and Hongdae. The initiative aims to go beyond simple product sales and address customers' financial concerns with tailored solutions.
On May 15, Woori Bank held an opening ceremony for the 'Namdaemun Connection Counseling Center' at the Shin Nammun Building on Namdaemun Road in Jung-gu, Seoul. The event was attended by Woori Bank President Jeong Jin-wan, Park Chil-bok, representative of the Seoul Namdaemun Market, and Moon Nam-yeop, representative of the Namdaemun Market Merchants Association.
Unlike traditional bank branches, the Connection Counseling Centers focus on resolving customers' financial issues rather than selling financial products. They will operate until 9 p.m. on weekdays and until 6 p.m. on weekends.
The centers will provide personalized financial counseling across various life stages, including loans, asset management, and retirement planning, by carefully assessing customers' situations and needs. Woori Bank plans to staff these centers with professionals who possess practical experience and financial expertise to offer effective solutions.
"The Connection Counseling Center is not a space for selling financial products, but a channel focused on solving customers' financial concerns together," said Woori Bank President Jeong Jin-wan. "We aim to create a warm communication space that connects customers with the bank and links the community with finance."
* This article has been translated by AI.
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