Woori Bank has established three specialized financial counseling centers, named Woori Eum Counseling Centers, in key locations in Seoul, including Namdaemun, Gangnam, and Hongdae.
On May 15, Woori Bank held an opening ceremony for the Namdaemun Eum Counseling Center at the Shin Nammun Building on Namdaemun Road in Jung-gu, Seoul. The event was attended by Woori Bank President Jeong Jin-wan, Park Chil-bok, representative of the Namdaemun Market, and Moon Nam-yeop, head of the Namdaemun Market Merchants Association.
Unlike traditional bank branches that focus on selling financial products, the Woori Eum Counseling Centers prioritize resolving customers' financial concerns. To accommodate clients who may find it difficult to visit during regular banking hours due to work or other commitments, the centers will operate until 9 p.m. on weekdays and until 6 p.m. on weekends.
The centers will provide personalized financial counseling across various life stages, including loans, asset management, and retirement planning, by carefully assessing each customer's situation and needs. Woori Bank has deployed experienced professionals with financial expertise to offer practical solutions rather than just basic guidance.
President Jeong Jin-wan stated, "The Woori Eum Counseling Center is not a space for selling financial products, but a counseling-focused channel to help resolve customers' financial concerns. We aim to create a warm communication space that connects customers with the bank and the community with finance."
* This article has been translated by AI.
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