LG Electronics has launched a new premium subscription service exclusively for its SKS and LG Signature brands.
According to LG Electronics on May 17, the premium subscription service for SKS includes nine models: column refrigerators, freezers, wine cellars, ice and water refrigerators, island refrigerators, dishwashers, induction cooktops, microwave ovens, and steam ovens.
The LG Signature line will operate with five models: wash combos, ice and water refrigerators, knock-on magic space four-door refrigerators, three-door refrigerators, and wine cellars.
SKS is LG's ultra-premium built-in appliance brand that combines the company's core component technology with the convenience of artificial intelligence (AI) and sophisticated design. It inherits the brand value of the previous 'Signature Kitchen Suite' while embodying the philosophy of 'infusing authenticity into cooking' through an intuitive name. The brand is establishing itself as a total space solution beyond just the kitchen, featuring innovative products like ovens equipped with gourmet AI technology.
Similarly, LG Signature aims to elevate product performance by integrating advanced AI technology with its brand philosophy of 'the aesthetics of essence,' providing a refined, customized user experience and setting new standards in the appliance market.
Specially trained engineers, who have received comprehensive training on product materials, component structures, operating principles, and AI functions, will visit customers to maintain optimal product performance. This strategy goes beyond simple after-sales service, aiming to deliver a differentiated customer experience that aligns with the ultra-premium brand's standards throughout the entire post-purchase process.
After three years of subscription, all models of SKS and LG Signature refrigerators, as well as SKS induction cooktops, will have their frequently touched refrigerator door panels and induction cooktop surfaces replaced.
The SKS microwave and steam ovens will be disassembled and thoroughly cleaned of grease and food residues in hard-to-reach areas during the third and sixth years of subscription. The LG Signature wash combo will have its drum and components disassembled and cleaned of dust and detergent residues in the fourth year of subscription.
Lee Seong-jin, head of subscription sales at LG Electronics' Korean Sales Division, stated, "The SKS and LG Signature subscriptions are solutions that make customers' daily lives more convenient and sophisticated. We aim to provide customers with a uniquely elevated spatial experience and differentiated professional care services simultaneously."
* This article has been translated by AI.
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