Pulmuone announced on May 17 that it conducted a 'Healthy Food, Healthy Hiking' campaign in collaboration with the National Park Service at the Nogodan shelter in Jirisan National Park, located in Gurye, South Jeolla Province.
The campaign aimed to encourage visitors to practice environmental protection voluntarily and reduce food waste and single-use items during their hikes. Pulmuone has been engaged in ecosystem restoration activities since signing a memorandum of understanding with the National Park Service last year to promote conservation and ESG initiatives in Jirisan National Park.
The event on May 15 was attended by Pulmuone's Chief Planning Officer Kim Jong-heon, Eastern Regional Headquarters Director Song Dong-joo of the National Park Service, officials from the Jirisan National Park offices in South Jeolla, North Jeolla, and South Gyeongsang provinces, as well as volunteers.
During the event, Pulmuone provided food supplies to employees of the Jirisan National Park office who are dedicated to conservation efforts and distributed summer and winter hats to volunteers. The company also offered food packages made from its products to local residents as a gesture of gratitude.
On-site activities included educating visitors on eco-friendly practices such as leaving no trash behind, reducing single-use items, and ensuring safe hiking without alcohol or smoking. Snacks were provided in reusable containers to encourage waste reduction.
Pulmuone's hiking club members began their journey at Nogodan and visited four major shelters along the Jirisan trail over a two-day, one-night schedule. They conducted a ceremony displaying signs promoting eco-friendly hiking and 'Leave No Trace' principles, attaching related promotional materials at key hiking points.
Kim Jong-heon, Pulmuone's Chief Planning Officer, stated, "We plan to continue various collaborative activities for the sustainable conservation of Jirisan and the promotion of proper hiking culture."
According to the National Park Service, a total of 4,440 tons of trash have been collected from national parks across the country in the past five years. Jirisan accounted for the highest amount at 677.55 tons, followed by Bukhansan with 484.86 tons and Hallyeohaesang with 312.26 tons.
* This article has been translated by AI.
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