SEOUL, May 18 (AJP) - K-pop boy band NOWZ won the Hot Trend award for the second consecutive year at the 2026 Asia Star Entertainer Awards (ASEN) held Saturday in Japan, the group's agency Cube Entertainment said Monday.
The five-member act — Hyunbin, Yoon, Yeonwoo, Jinhyuk and Siyun — received the award during the ceremony at Belluna Dome in Saitama. Formerly known as NOWADAYS, NOWZ debuted in April 2024 as Cube Entertainment's first new boy group in eight years. The group changed its name to NOWZ last year and has since been expanding its activities in Japan and other Asian markets.
Accepting the award, NOWZ thanked its fans, known as DayN, and agency staff, saying the group would continue to connect with audiences through future activities.
NOWZ opened the ceremony with a medley of songs by senior Cube Entertainment artists — BEAST's "Fiction," BTOB's "I'll Be Your Man," i-dle's "TOMBOY" and Pentagon's "Shine" before performing "EVERGLOW," the title track from its first mini album "IGNITION" released last year, and "AMMO," a lead track from its first Japanese EP "NOWZ" released in March.
NOWZ has recently expanded its activities in Japan through appearances on local platforms and broadcasters, including ABEMA and TV Tokyo. The group also released the digital single "Our Beginning," produced by group's leader Hyunbin.
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