[Photo: Lotte Home Shopping]
Lotte Home Shopping has launched the first dedicated shopping application within the generative AI platform ChatGPT, allowing users to search and purchase products in one seamless experience.
The company has accelerated its transition to AI commerce by introducing a virtual human host named 'Lucy' and an in-house AI chatbot called 'Belly Gunggeumi.' This new app leverages the convenience of conversational AI.
On May 18, Lotte Home Shopping announced the release of its dedicated app that can be accessed directly within ChatGPT.
The key feature is that users can utilize Lotte Home Shopping's services through conversation without needing to install a separate app or visit a website.
Using the app is straightforward. Users simply select 'Apps' from the ChatGPT menu, search for Lotte Home Shopping, and start chatting.
They can ask everyday questions such as, "What are today's broadcast programs?" "When is the kitchenware broadcast?" or "What discounts are available this month?" to receive immediate responses.
The app is linked to Lotte Home Shopping's actual shopping data, providing personalized product recommendations and broadcast information, with suggested items directly connected to purchase links.
Previously, users had to navigate categories or input search terms to find desired products in existing home shopping apps.
This new service replaces that process with conversational queries, reducing search time and allowing users to compare products and check benefits all on one screen, enhancing convenience.
Earlier, several Lotte affiliates, including Lotte Department Store and Lotte On, had also launched dedicated apps connecting their services to ChatGPT.
* This article has been translated by AI.
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