Global information technology company Cisco has opened an official brand store on Naver to strengthen its online sales channel for small and medium-sized enterprises (SMEs) and startups in South Korea.
Cisco Korea announced the launch of the "Cisco Official Brand Store" on Naver, allowing SME and startup customers to explore and purchase networking, security, and collaboration solutions directly online.
As SMEs increasingly demand stable networking and security infrastructure due to the shift toward AI-driven work environments and hybrid work models, the purchasing method for enterprise IT equipment is rapidly transitioning from offline to online.
The store features a range of products, including network switches and firewalls, as well as video conferencing equipment suitable for small offices to larger enterprises. Notably, the Cisco Room Bar supports major collaboration platforms such as Microsoft Teams, Zoom, and Webex Meetings.
Key product lines, including the Cisco Business Switch series, are designed to lower the barriers for adopting enterprise-grade networking technology. This allows startups and SMEs to utilize Cisco's networking and security technologies at relatively reasonable costs.
With the opening of the Naver brand store, Cisco Korea aims to expand its customer touchpoints in the domestic market and enhance its digital e-commerce capabilities.
Choi Ji-hee, CEO of Cisco Korea, stated, "The launch of the Naver brand store is an important starting point for enabling domestic SMEs and startup customers to experience proven Cisco technology in a more accessible and trustworthy manner. We will continue to strengthen our digital e-commerce capabilities to ensure that small and medium enterprises requiring network and security infrastructure suitable for the AI era can access world-class technology through official channels."
* This article has been translated by AI.
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