The coffee brand Paik Da Bang, under The Born Korea, has teamed up with the Naver Webtoon characters 'Chunbae and Friends' to introduce limited-time summer beverages and fan merchandise.
On May 21, Paik Da Bang announced the launch of two new menu items inspired by the webtoon 'Nyanhan Namja-Chunbae and Friends.'
The new offerings include smoothies that reflect the characters' essence. The 'Nyangnyang! Chunbae Punch Chocolate Smoothie' combines a milk smoothie with chocolate sauce and chocolate balls for a rich, sweet flavor and crunchy texture. The 'Nyangnyang! Chunbae Punch Strawberry Smoothie' features a milk smoothie with a strawberry base, highlighting a refreshing taste.
Both products are topped with whipped cream and white chocolate shaped like cat paw prints to enhance the character concept.
In addition to the collaboration beverages, Paik Da Bang will also sell character merchandise, including a random keycap keychain set and a temperature cup, totaling three items.
Customers who purchase the collaboration beverages can buy the random keycap keychain for 200 won per drink. Starting June 1, the plush keychain set and temperature cup will also be available for purchase.
From now until May 27, Paik Da Bang is offering discounts on the collaboration beverages for customers using the membership app pickup order. The two collaboration beverages will be discounted by 900 won, and customers purchasing a beverage and keychain set will receive an 1100 won discount.
The collaboration menu and merchandise will be available at all Paik Da Bang locations nationwide, except for select stores and at Paik Da Bang Bread Research Institute.
A representative from Paik Da Bang stated, "We have captured the lovable and friendly character essence of Chunbae and Friends in our summer beverages and merchandise. We hope customers can enjoy a unique experience in their daily lives."
Recently, the food industry has seen a surge in collaboration marketing utilizing popular intellectual properties (IPs). Previously, Lotte Wellfood introduced seven snack items in collaboration with Nexon’s game 'MapleStory,' and Baskin-Robbins launched collaboration ice cream and merchandise to celebrate the 30th anniversary of 'Pokémon.'
* This article has been translated by AI.
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