Home & Shopping hosted a 'Local Small Business E-Commerce Seminar' at Yeonggwang Terminal Market in Jeolla Province.
According to Home & Shopping on the 21st, this event is part of the 'Traditional Market Revitalization Project' launched last year, which focuses on providing concentrated support to five selected traditional markets across the country each year.
Last year, the project included markets such as Changwon Masan Fish Market (Gyeongsang region), Gwangju Yangdong Traditional Market (Jeolla region), Chungbuk Yeongdong Traditional Market (Chungcheong region), and Gangwon Chuncheon Pungmul Market, as well as the Hwajeongbon-dong Market in Gangseo-gu, Seoul, and southern alley markets. This year, it follows the event at Hapcheon Wanghu Market (Gyeongsang region).
The project aims to connect traditional market products, which struggle with distribution, to online sales and home shopping broadcasts.
During the seminar, the procedures for entering home shopping and successful case studies were presented, and the Small Business Market Promotion Corporation delivered a lecture on 'Digital Transformation of Traditional Markets.' Home & Shopping plans to sequentially support online sales for 6 to 10 businesses, home shopping broadcasts for 3 to 6 businesses (60 minutes of broadcasting), and promotional video production for markets and stores, starting with this event.
A representative from Home & Shopping stated, "We will do our best to support the merchants of Yeonggwang Terminal Market, who have excellent local specialties, in gaining digital competitiveness to reach consumers nationwide through home shopping and online sales channels."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.