According to Han Yu-won, the program aims to support a total of 300 companies this year, aligning with the growing trend of online consumerism.
The initiative seeks to enhance online distribution channels for SME products by connecting them with private retail channels and establishing a foundation for comprehensive support in e-commerce marketing and distribution. The second recruitment phase will run for 16 days, from May 21 to June 5, following the closure of the first phase on May 8.
Selected SMEs will receive support for expanding online sales, including e-commerce advertising (such as time deals and exclusive promotions), specialized marketing and sales for vertical commerce, and tailored promotional and advertising initiatives for different platforms.
Additionally, SMEs with outstanding sales performance will be offered comprehensive support programs, including opportunities to enter TV and data home shopping channels, launch offline pop-up stores, and enhance their marketing capabilities.
Earlier, on May 20, Han Yu-won hosted the "2026 SME Purchase Consultation Fair," aiming to support 200 SMEs in their market development efforts. During the event, participating SMEs engaged in one-on-one consultations with product planners from distribution platforms tailored to their product categories.
Lee Tae-sik, CEO of Han Yu-won, stated, "We will support SMEs in discovering the most suitable sales channels based on the experiences gained from the 'Comprehensive Online Sales Support' program to foster their growth."
* This article has been translated by AI.
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