An artist's impression of CJ Olive Young's first U.S. store, set to open in Pasadena, California. Courtesy of CJ Olive Young
SEOUL, May 21 (AJP) - CJ Olive Young is set to open its first U.S. store next week, tapping into the world's largest beauty market.
Located on Colorado Boulevard in Pasadena's main shopping district in California, the store is scheduled to open on May 29, along with the launch of its U.S.-only online mall.
The South Korean version of America's multi-brand beauty retailer Sephora will carry more than 5,000 beauty products from about 400 health and cosmetics brands. More than 80 percent of them will be South Korean brands.
Facing stiff competition from local rivals and global brands including Apple, Lululemon, and Tiffany & Co., it will refresh its product lineup and store layouts as often as every two weeks to keep pace with fast-changing trends.
The sprawling single-story store, covering 803 square meters, will also have an in-store space where customers can test devices, receive free skin consultations, and get personalized tips.
Separately, its U.S. online store will be run through a new logistics center in Bloomington, California, which was built in March and is expected to cut delivery times from five to seven days to three to five days, while also reducing shipping costs compared with international delivery.
"We will introduce South Korean beauty products to local customers including those unfamiliar with them, in a market long dominated by a handful of large foreign brands," said Olive Young CEO Lee Sun-jung.
Located on Colorado Boulevard in Pasadena's main shopping district in California, the store is scheduled to open on May 29, along with the launch of its U.S.-only online mall.
The South Korean version of America's multi-brand beauty retailer Sephora will carry more than 5,000 beauty products from about 400 health and cosmetics brands. More than 80 percent of them will be South Korean brands.
Facing stiff competition from local rivals and global brands including Apple, Lululemon, and Tiffany & Co., it will refresh its product lineup and store layouts as often as every two weeks to keep pace with fast-changing trends.
The sprawling single-story store, covering 803 square meters, will also have an in-store space where customers can test devices, receive free skin consultations, and get personalized tips.
Separately, its U.S. online store will be run through a new logistics center in Bloomington, California, which was built in March and is expected to cut delivery times from five to seven days to three to five days, while also reducing shipping costs compared with international delivery.
"We will introduce South Korean beauty products to local customers including those unfamiliar with them, in a market long dominated by a handful of large foreign brands," said Olive Young CEO Lee Sun-jung.
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