CJ CheilJedang is set to promote K-Food and Korean culinary culture at the PGA Tour's The CJ Cup Byron Nelson, taking place from May 20 to 24 at TPC Craig Ranch in McKinney, Texas. The company announced on May 21 that it will operate a Bibigo brand experience space and food booths at the event.
This year’s event features an expanded scale and enhanced interactive content. Attendees will find the "House of CJ" and two Bibigo concessions throughout the course.
The "House of CJ" will be a large pantry-themed space showcasing Bibigo products, complete with a display area, photo opportunities, and tasting events for new products. A casual dining area designed to reflect the atmosphere of Hangang Park will be set up at the 7th hole, allowing spectators to enjoy Bibigo menu items while watching the tournament.
Collaborative menus featuring both domestic and international chefs will also be highlighted. Notable participants include Chef Bo McMillan, winner of the American cooking show "Iron Chef"; Chef Park Jung-hyun from the New York fine dining restaurant "Atomix"; and Chef Yoo Yong-wook, who appeared on "Black and White Chef Season 2." Each day, the chefs will present different dishes using Bibigo dumplings, kimchi, K-sauces, and soba chicken.
At the 17th hole, a grab-and-go menu will offer convenient meal options, featuring snacks made with Bibigo dumplings and gochujang in both original and spicy versions.
Cocktails made with Korean distilled spirits will also be available. CJ CheilJedang plans to showcase four cocktail varieties using Munbaeju and Gamuchisoju through its premium distilled spirit brand "Jari," which is set to launch in the U.S. market later this year after collaborating with local breweries.
Since 2018, CJ CheilJedang has introduced the Bibigo brand and Korean cuisine to the global market through The CJ Cup. The players' dining area has been recognized as the "best dining spot" on the PGA Tour, becoming a signature feature of the tournament.
A CJ CheilJedang representative stated, "This year, we have prepared a wider range of content and an expanded scale to allow global audiences to experience Korean culinary culture. We plan to continue promoting the appeal of K-Food in the future."
The CJ Cup is a PGA Tour event hosted by CJ Group. Launched in 2017 as the first PGA Tour event in South Korea, it has provided local golf fans with the opportunity to watch global star players. Following the COVID-19 pandemic, the tournament moved to the U.S. and has been held under the name "The CJ Cup Byron Nelson" since merging with the 80-year-old Byron Nelson tournament in 2024.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.