Yoon Ho-jung, the Minister of the Ministry of Interior and Safety, announced that the government will cease providing promotional items from Starbucks Korea following controversy surrounding the company's planned 'Tank Day' event coinciding with the May 18 Democratic Uprising memorial.
On May 21, Yoon stated on X, "Democracy is built on the sacrifices and dedication of citizens," adding, "Disregarding that history or commodifying it is not something we can take lightly." He expressed deep regret over Starbucks Korea's "anti-historical behavior" that sparked recent outrage.
Yoon explained that government agencies, including the Ministry of Interior and Safety, have previously utilized mobile gift cards, such as coffee vouchers, for surveys, contests, and public participation events. He emphasized that, moving forward, they will not provide products from companies that undermine the history of democracy or exploit social values for commercial gain. He also expressed hope for understanding and participation from other institutions and the public.
Earlier, President Lee Jae-myung also criticized the matter strongly, calling it an act that "insults the sacrifices and struggles of citizens" and labeling it an inhumane behavior that denies democratic values. He stated that there must be moral, administrative, legal, and political accountability, questioning whether an apology would be forthcoming.
The controversy erupted when Starbucks Korea used phrases like 'Tank Day' and 'Bang on the Desk' in a tumbler promotion set to begin on May 15. As criticism grew that these expressions trivialized the May 18 Democratic Uprising and the torture and death of Park Jong-cheol, the company decided to halt the event.
Following this, Chairman Jeong Yong-jin issued a public apology, stating, "I take full responsibility for this matter."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.