SEOUL, May 22 (AJP) - Samsung Electronics secured the top position in a major U.S. consumer satisfaction survey for mobile phones, slightly ahead of rival Apple Inc..
The South Korean tech firm scored 81 out of 100 in the overall mobile phone category of the 2026 American Customer Satisfaction Index (ACSI) study, which was released on Tuesday. Apple, which shared the top position last year, slipped one point to 80, while Google and Motorola tied for third with 77 points each.
The survey polled approximately 30,000 U.S. consumers between April 2025 and March 2026. Among specific device features, basic communication functions such as calling and text messaging received the highest satisfaction score of 86. A newly added "mobile AI" category tied for second at 85, indicating that consumers weigh artificial intelligence performance as heavily as standard communication capabilities.
In the flagship device segment, Samsung scored 84, leading Apple at 82. The two companies tied for first place in the smartwatch category, both earning 80 points.
Separately, U.S. consumer advocacy publication Consumer Reports ranked Samsung's Galaxy S26 Ultra as its top smartphone with an overall score of 88 in April.
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