SEOUL, May 26 (AJP) - Instant noodle giant Nongshim has partnered with India's leading quick-commerce platform to expand its presence in one of the world's most populous countries.
Nongshim said it held a launch event in New Delhi over the weekend for its signature "Shin Ramyun" series, after signing a deal with Blinkit to distribute its products there. Blinkit is the leading player in India's quick-commerce market, with around a 50-percent market share.
The event featured a pop-up booth and photo zones where local influencers and visitors could sample products and share their experiences on social media. In particular, a highlight was stir-fried noodles, tailored to local tastes and younger consumers who frequently use quick-commerce platforms.
With the latest deal, Nongshim aims to leverage Blinkit's delivery infrastructure to rapidly distribute its key products in major cities such as New Delhi and Mumbai, tapping into India's booming online commerce market.
According to the Korea International Trade Association, India's e-commerce market is projected to grow from US$90 billion in 2025 to $240 billion by 2030.
"By cooperating with Blinkit, we plan to promote our Shin Ramyun products throughout India, ensuring that local customers can enjoy them in their daily lives," said a Nongshim staffer.
Nongshim said it held a launch event in New Delhi over the weekend for its signature "Shin Ramyun" series, after signing a deal with Blinkit to distribute its products there. Blinkit is the leading player in India's quick-commerce market, with around a 50-percent market share.
The event featured a pop-up booth and photo zones where local influencers and visitors could sample products and share their experiences on social media. In particular, a highlight was stir-fried noodles, tailored to local tastes and younger consumers who frequently use quick-commerce platforms.
With the latest deal, Nongshim aims to leverage Blinkit's delivery infrastructure to rapidly distribute its key products in major cities such as New Delhi and Mumbai, tapping into India's booming online commerce market.
According to the Korea International Trade Association, India's e-commerce market is projected to grow from US$90 billion in 2025 to $240 billion by 2030.
"By cooperating with Blinkit, we plan to promote our Shin Ramyun products throughout India, ensuring that local customers can enjoy them in their daily lives," said a Nongshim staffer.
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